Triller used Localytics to measure user activity via proprietary code added to its iOS and Android apps, in addition to raw user data it collected from devices running its apps and servers responding to network requests from those devices, several of the former employees said.įour of the six former Triller employees Business Insider spoke with confirmed that they had access to the Localytics dashboard and remembered Triller's monthly active-user count ranging between 1 million and 2.5 million at the time. Localytics is used by companies such as ESPN, Fox, and The New York Times, as well as more than 37,000 apps, and it's on more than 2.7 billion devices. Localytics provides apps with analytics to understand when, how long, and how frequently users visit their app, according to the company's website. It was taken a few weeks after the company's October press announcement and shared with Business Insider by a former employee. Facebook went from 1 million users to 100 million users in its first four years TikTok, which launched shortly after Triller, grew its monthly active-user count 87% from December 2018 to December 2019, according to a court filing.īut a screenshot from one of Triller's app-analytics tools, Localytics, showed just 2 million monthly active iOS users and about 484,000 monthly active users on Android devices. Other platforms have had runaway growth in their early years, but it's rare. They pointed to October 2019, when the company announced that the media mogul Ryan Kavanaugh's Proxima Media was taking operational control of the startup.Īlongside its fresh round of funding, Triller said it had grown 500% organically year over year to 13 million monthly active users and 60 million total downloads. (A spokesman for TikTok initially responded by asking, "What's Triller?" when Bloomberg first reported the bid.)īut six former Triller employees, who spoke on the condition of anonymity for fear of legal reprisals from the company, told Business Insider they were wary of the user numbers Triller had announced based on past experiences with the company. It also put in a $20 billion bid to buy TikTok with London's Centricus Asset Management. In the past month, Triller announced a monthly active-user count of over 100 million and that it had signed up TikTok's biggest star, Charli D'Amelio, and her family. recently posted a Triller video to tell social-media users that "there's an option that you can go to that's an American company that's not saving your data, that's not going to eventually weaponize it against your children." The US president joined the app in mid-August, and Donald Trump Jr. "It's a true exponential curve in terms of our usage, in terms of our growth, and we don't see that slowing down anytime soon."Īs its rival TikTok has been roiled by political turmoil, Triller appears to have thrived. "We're definitely on a rocket ship," Triller CEO Mike Lu said at TechCrunch Disrupt on September 15. If you read the trail of statements made by Triller in recent weeks, the short-form-video app appears to be on top of the world. Visit Business Insider's homepage for more stories."We can validate each and every one of our 239M plus of them," he added. Triller CEO Mike Lu said the former employees were "disseminating inaccurate information" to Business Insider.In August, Triller threatened to sue a third-party app-analytics company, Apptopia, after it provided estimates of Triller's app downloads that contradicted the company's publicly reported numbers.One provided a screenshot that showed closer to 2 million monthly active users. Six former Triller employees said that number of monthly active users was more than five times what they were seeing on some internal metrics. When Triller announced a fundraise in October 2019, it said it had grown 500% organically year over year to 13 million monthly active users. The short-form-video app Triller, a TikTok rival, touted massive user growth last year that some former employees said they believed was inflated.Account icon An icon in the shape of a person's head and shoulders.
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